PREVENT  •  REVERSE  •  RECLAIM

BRAND
GUIDELINES

Visual Identity System & Brand Standards

Version 1.0  |  2026

TABLE OF CONTENTS
BRAND PHILOSOPHY.03
THE LOGO.04
LOGO CONSTRUCTION.05
LOGO USAGE RULES.06
COLOUR PALETTE.07
TYPOGRAPHY.08
BRAND VOICE & TONE.09
STATIONERY.10
DIGITAL & APP.11
SOCIAL MEDIA.12
CLINIC ENVIRONMENT.13
OUTDOOR & HOARDINGS.14
CORPORATE ATTIRE.15
MERCHANDISE.16
FLAME PROGRAMME.17
BRAND DON'TS.18
02
BRAND PHILOSOPHY
SamYos.fit
ŚAM Calm · Auspicious Welfare · Balance
YOS Well-being · Benefit · Vitality
FIT Functional · Integrated · Thriving

From the Rigveda — "May there be well-being and blessing."

THE MANIFESTO

The body is not broken — it is out of balance. Restore the system, and health follows.

SAMYOS.FIT is not a fitness brand. It is a Metabolic Intelligence company — built at the intersection of ancient Vedic wisdom and modern preventive science. We do not chase symptoms. We restore systems.

Our work is grounded in metabolic health, hormonal regulation, and nervous system balance. We speak the language of biology, not hype. We build for the long term — for the professional who wants to prevent disease, reverse dysfunction, and reclaim vitality.

BRAND POSITIONING

◎ Metabolic Intelligence
◎ Preventive Science
◎ Vedic Wisdom × Modern Biology
◎ Structured Systems. Measurable Outcomes.
PREVENT • REVERSE • RECLAIM
03
THE LOGO
PRIMARY LOGO — LIGHT BACKGROUND
SAMYOS Logo
REVERSE — DARK BACKGROUND
SAMYOS Logo Dark
REVERSE — TEAL BACKGROUND
SAMYOS Logo Teal
MONOCHROME — BLACK
SAMYOS Logo Mono
SYMBOL / ICON ONLY

The Bindu Orbit — central dot (source/consciousness) with two orbital paths representing mind-body-metabolic harmony. Used as app icon, favicon, and embroidery mark.

CLEAR SPACE RULE
Logo clearspace
X
X
X
X

Maintain a minimum clear space of X (equal to the height of the tagline text) on all sides of the logo at all times.

MINIMUM SIZE
Logo min print Print: 25mm
Logo min digital Digital: 120px

Never reproduce the logo smaller than these minimum sizes to ensure legibility.

04
LOGO CONSTRUCTION
Logo construction
← Width →
↕ Height

SYMBOL ANATOMY

01Central Bindu — Source of consciousness and metabolic intelligence
02Inner Orbit — Represents the body's internal regulatory systems
03Outer Orbit — Represents the mind-environment interface
04Wordmark — Geometric sans-serif with weight contrast (SamYos bold, .fit light)
05Tagline — PREVENT • REVERSE • RECLAIM in tracked uppercase
LOGO VERSIONS
Full logo
Full Logo — Primary
Full logo dark
Full Logo — Reversed
Symbol Only — App / Favicon
Horizontal logo
Horizontal — Letterhead / Banner

FILE FORMAT REQUIREMENTS

SVG / AIScalable — All print & large format
PNG (transparent)Digital — Web, app, presentations
PDFPrint-ready — Stationery, collateral
EPSEmbroidery, merchandise, signage
05
CORRECT & INCORRECT USAGE OF LOGO
✓ CORRECT USAGE

Full colour on white background

White reversed on dark/navy background

White reversed on brand teal

Single colour black on white

✗ INCORRECT USAGE

Do not stretch or distort proportions

Do not place on busy/photographic backgrounds

Do not rotate or tilt the logo

Do not use on non-brand colour backgrounds

✗ Do not add drop shadows or glows
✗ Do not rearrange logo elements
✗ Do not use outdated logo versions
✗ Do not recreate the logo in any other typeface
✗ Do not use the logo at less than minimum size
✗ Do not outline or add stroke to the logo
06
COLOUR PALETTE
PRIMARY COLOURS
METABOLIC TEAL
Primary Brand Colour
HEX  #0E7C66
RGB  14 · 124 · 102
CMYK  89 · 0 · 18 · 51
PANTONE  3295 C
DEEP NAVY
Authority & Depth
HEX  #0F172A
RGB  15 · 23 · 42
CMYK  64 · 45 · 0 · 84
PANTONE  2767 C
MUTED GOLD
Premium Accent
HEX  #BFA14A
RGB  191 · 161 · 74
CMYK  0 · 16 · 61 · 25
PANTONE  7752 C
SECONDARY COLOURS
EMERALD
#0F766E
FOREST
#134E4A
CLINICAL WHITE
#F8FAFC
SOFT GREY
#E2E8F0
CHARCOAL
#1C1C1C
GRADIENT SYSTEM
QUANTUM TEAL Primary — Hero, App, Clinic
GOLD TO TEAL Premium — Awards, Certificates
FLAME GRADIENT FLAME Programme — Campaign
DEEP FOREST Clinic — Preventive Health
Gradients should use soft diagonal (135°) or radial blending. Avoid hard transitions. Never use neon, saffron, or bright Instagram-style palettes.
07
TYPOGRAPHY
Font Family: Inter (Primary)  +  Montserrat (Display)
MONTSERRAT — DISPLAY / HEADINGS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+
INTER — BODY / UI / DATA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()_+
H1 — HERO Metabolic Intelligence Montserrat ExtraBold · 48–72pt · Tracking: -20
H2 — SECTION Prevent. Reverse. Reclaim. Montserrat Bold · 28–36pt · Tracking: -10
H3 — SUBSECTION The FLAME Programme Montserrat SemiBold · 18–22pt · Teal
BODY TEXT Your body is not broken — it is out of balance. Restore the system, and health follows. We speak the language of biology, not hype. Inter Regular · 10–12pt · Leading: 1.6
CAPTION / DATA Fasting Insulin < 6 · HbA1c < 5.6 · TG:HDL < 2 Inter Medium · 8–9pt · Tracked +100 · Uppercase
TAGLINE PREVENT  •  REVERSE  •  RECLAIM Montserrat SemiBold · 9–11pt · Tracked +200 · Gold
◎ Never use decorative, script, or serif fonts in brand communications
◎ Maintain weight contrast — pair ExtraBold headings with Regular body text
◎ All caps with generous tracking for labels, tags, and UI elements
◎ Minimum body text size: 10pt print / 14px digital
08
BRAND VOICE & TONE
SAMYOS.FIT communicates with calm authority. We are the intelligent guide — never the aggressive coach, never the spiritual guru.
◎
INTELLIGENT
We use scientific language — metabolic flexibility, visceral fat index, insulin regulation. We educate, not intimidate.
◎
CALM AUTHORITY
We speak with confidence, not aggression. Our tone is measured, grounded, and reassuring.
◎
DATA-BACKED
Every claim is rooted in science. We cite markers, reference research, and present measurable outcomes.
◎
NON-AGGRESSIVE
No hype. No fear-mongering. No before/after shock tactics. We inspire through intelligence.
WE SAY
"Restore metabolic balance"
"Regulate your insulin response"
"Structured systems. Measurable outcomes."
"Metabolic intelligence for modern living"
"Prevent. Reverse. Reclaim."
"Science-backed. System-driven."
WE NEVER SAY
"Lose weight fast!"
"Transform your body in 30 days"
"Detox your body"
"Burn fat instantly"
"Miracle results"
"No pain, no gain"
"
The body is not broken — it is out of balance. Restore the system, and health follows.
— SAMYOS.FIT Brand Manifesto
09
STATIONERY
BUSINESS CARD — FRONT
Dr. Narendra Sharma
Founder & Metabolic Health Coach
+91 70282 82134
narendra@samyos.fit
www.samyos.fit
90mm × 55mm · 300gsm Matt Art · Spot UV on symbol
BUSINESS CARD — BACK
PREVENT · REVERSE · RECLAIM
◆ Metabolic Health Seminars
◆ Corporate Wellness Programs
◆ Personalized Coaching
◆ FLAME Programme
◆ Community Education
www.samyos.fit
Quantum Teal gradient · White text · 4×4 CMYK offset
LETTERHEAD
www.samyos.fit  |  +91 70282 82134  |  PREVENT · REVERSE · RECLAIM
A4 · 100gsm Bond · Teal header bar · Gold accent line
STATIONERY MOCKUP — PHOTO RENDER
Stationery Mockup
Business card · Letterhead · Branded polo — flat lay render
10
DIGITAL & APP IDENTITY
APP ICON — ALL SIZES
1024px
App Store
512px
Play Store
192px
PWA
64px
Favicon
32px
Browser Tab
The Bindu Orbit symbol is used as the standalone app icon. The full wordmark logo is used in app headers and splash screens only.
SPLASH SCREEN
PREVENT · REVERSE · RECLAIM
WEBSITE / APP UI COLOUR SYSTEM
Primary Action#0E7C66
Background Dark#0F172A
Background Light#F8FAFC
Highlight / CTA#BFA14A
Dividers / Borders#E2E8F0
Body Text#1C1C1C
EMAIL SIGNATURE
APP ICON MOCKUP — DEVICE RENDER
App Icon Mockup
Smartphone home screen render · iOS & Android · Teal gradient icon
11
SOCIAL MEDIA
12
CLINIC ENVIRONMENT BRANDING

SAMYOS.FIT clinics are 200 sq.ft franchise-ready spaces — designed to feel like a precision wellness lab, not a gym or hospital. Every touchpoint communicates intelligence, calm, and science.

METABOLIC WELLNESS CLINIC
CLINIC FASCIA / EXTERIOR SIGNAGE
Deep navy background · Teal accent bar · White logo · Backlit LED
SAMYOS.FIT
PREVENT · REVERSE · RECLAIM
RECEPTION WALL BRANDING
3D acrylic letters · Teal backlit · Minimum 1.2m wide
The Future of
Metabolic Wellness
FLAME Programme · Coaching · Community
samyos.fit
CLINIC PULL-UP BANNER
850mm × 2000mm · Quantum Teal gradient · White text
FASTING INSULIN
< 6
HbA1c
< 5.6
TG:HDL
< 2
CLINIC WALL INFOGRAPHIC
Metabolic markers display · Vinyl wall graphic · Teal on white
◎Interior palette: Clinical White (#F8FAFC) walls, Teal (#0E7C66) accent wall, Navy (#0F172A) furniture
◎Lighting: Cool white (5000K) clinical lighting + warm accent lighting at reception
◎All signage must use approved brand fonts — no custom or local typefaces
◎Franchise clinics must display "SAMYOS.FIT · FLAME Certified Clinic" badge
CLINIC ENVIRONMENT — PHOTO RENDER
Clinic Signage Mockup
Reception area · Illuminated signage · FLAME branding · Premium wellness environment
13
OUTDOOR MEDIA & HOARDINGS
LARGE FORMAT HOARDING — 40ft × 20ft
Your Metabolism
Is Not Broken.
It's out of balance. We restore the system.
PREVENT · REVERSE · RECLAIM
samyos.fit
Background: Deep Navy (#0F172A) · Headline: White Montserrat ExtraBold · Accent: Teal · Symbol: Teal gradient
UNIPOLE — 20ft × 10ft
Metabolic Intelligence
for Modern Living
samyos.fit
BUS SHELTER / TRANSIT
Is your insulin
working for you?
Find out at samyos.fit
METRO PILLAR WRAP
SAMYOS.FIT
Metabolic Wellness
OUTDOOR MEDIA RULES
01Minimum logo size on any hoarding: 15% of total width
02Maximum 7 words in headline — outdoor must be readable at 60kmph
03Always include website URL — minimum 8% of total height
04Dark backgrounds preferred for outdoor — better contrast in daylight
05No stock fitness/gym imagery — use abstract metabolic visuals or data
06All outdoor files: 300 DPI minimum, CMYK colour mode, bleed 5mm
HOARDING MOCKUP — STREET RENDER
Hoarding Mockup
40ft × 20ft billboard · Urban street context · Night-lit render · Navy + Teal palette
14
CORPORATE ATTIRE
POLO T-SHIRT — STAFF
Colour: Deep Navy (#0F172A)
Logo: Teal embroidery near heart (left chest)
Back: "SAMYOS.FIT" in small teal text at nape
Fabric: 220gsm Pique Cotton
POLO T-SHIRT — COACH / PRESENTER
Colour: Clinical White (#F8FAFC)
Logo: Teal embroidery near heart (left chest)
Back: "SAMYOS.FIT" in small navy text at nape
Fabric: 220gsm Pique Cotton
CLINIC APRON / LAB COAT
Colour: Clinical White
Logo: Full colour print on left chest pocket
Name badge: Teal background, white text
Fabric: 65% Polyester / 35% Cotton
CAP / HEADWEAR
Colour: Deep Navy or Teal
Logo: Bindu symbol embroidery on front panel
Back strap: "SAMYOS.FIT" in small text
Style: Structured 6-panel cap
ATTIRE GUIDELINES
All staff must wear branded attire during seminars, clinics, and corporate visits
Embroidery thread colour: Pantone 3295 C (Metabolic Teal) on dark garments; Pantone 2767 C (Deep Navy) on light garments
Logo placement: Left chest, 8cm from neckline, 5cm from centre front
No personal logos, slogans, or competing brand marks on branded attire
15
MERCHANDISE & CORPORATE GIVEAWAYS
CERAMIC MUG
Navy body · Teal logo · White interior · 350ml
PREVENT · REVERSE · RECLAIM
HARDCOVER NOTEBOOK
A5 · Navy cover · Teal logo · Gold foil tagline
STAINLESS STEEL BOTTLE
750ml · Teal body · White logo · Laser engraved
CANVAS TOTE BAG
Natural canvas · Teal screen print · 38×42cm
SAMYOS.FIT
METAL PEN
Matte navy · Teal clip · Laser engraved logo
FLAME
CERTIFIED
FLAME CERTIFIED BADGE
Gold foil · Navy background · 50mm round
16
FLAME PROGRAMME IDENTITY
FLAME
Fat Loss & Metabolic Education
A SAMYOS.FIT PROGRAMME
FLAME COLOUR PALETTE
FLAME GRADIENT Burnt Orange → Gold
DEEP NAVY #0F172A
TEAL #0E7C66

FLAME uses the warm gradient palette to differentiate from the main SAMYOS.FIT teal identity, while maintaining brand cohesion through shared typography and layout systems.

THE 6 PILLARS OF FLAME
01
EAT RIGHT
2 meals/day · Carbs <100g · Protein 1.25g/kg · Species-appropriate nutrition
02
FASTING
Allows insulin levels to fall · Enables metabolic switching · Cellular repair
03
LIFT & MOVE
Preserves muscle mass · Improves insulin sensitivity · Functional movement
04
SUN & EARTH
Natural light signalling · Hormonal regulation · Circadian rhythm restoration
05
SLEEP
Hormonal repair · Growth hormone release · Metabolic reset during deep sleep
06
STRESS MANAGEMENT
Chronic stress → metabolic dysfunction · Nervous system regulation essential
FLAME COLLATERAL SYSTEM
Programme Pamphlet
Participant Handbook
Clinic Poster
WhatsApp Community Banner
Certificate of Completion
Seminar Backdrop
17
BRAND DON'TS & CLOSING NOTES
VISUAL DON'TS
✗
Dumbbells, muscles, or gym imagery
✗
Flames (literal fire) in FLAME programme visuals
✗
Lotus, OM, or religious imagery
✗
Neon colours or bright Instagram gradients
✗
Aggressive gym typography or bold slab serifs
✗
Before/after transformation photos
✗
Clip-art or stock wellness/yoga imagery
✗
Saffron, orange, or loud colour backgrounds
MESSAGING DON'TS
✗
Weight loss claims or rapid transformation promises
✗
"Detox", "cleanse", or unscientific terminology
✗
Hype language: "miracle", "secret", "hack"
✗
Positioning as a yoga studio, Ayurveda clinic, or gym
BRAND POSITIONING SUMMARY
WE ARE NOT
A gym brand
A yoga studio
An Ayurveda clinic
A weight loss centre
A supplement company
A spiritual wellness brand
WE ARE
A Metabolic Intelligence brand
A preventive health system
A science-backed coaching platform
A franchise clinic network
An education-first community
The future of metabolic wellness
THE VISION
SAMYOS.FIT is building toward a ₹100 Crore brand ecosystem — from coaching and seminars to a certified franchise clinic network, a proprietary app with AI metabolic scanning, and a global certification programme. Every brand touchpoint must reflect this ambition: premium, intelligent, and built to last.
PHASE 1Authority + Revenue — Seminars, Coaching, Community
PHASE 2Certification + App Ecosystem — Digital Platform
PHASE 3FLAME Clinics Franchise — 200 sq.ft Nationwide Network
18